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Privacy Policy

How Another Brilliant Idea, Inc. handles personal information across our websites, agency work, and products.

Effective date: October 10, 2026

This policy applies to anotherbrilliantidea.com, funeral-crm.com, compassion-concierge.io, and BrilliantMobile.com.

1. Scope and our role

This policy explains how Another Brilliant Idea, Inc. (“ABI”) handles personal information across its websites, agency work, and products (Funeral-CRM, Compassion Concierge, and BrilliantMobile).

ABI acts as a business for its own operations. For CRM, chatbot, voice, and marketing services provided to funeral homes or other clients, ABI generally processes end-user data on the client’s behalf and under its instructions. Clients remain responsible for their own privacy notices, legal bases, and responses to families.

2. Information we collect

Identifiers and business details: names, emails, phone numbers, business names, job titles, addresses, and account IDs.
Transactions: purchases, subscriptions, payments, and invoices — processed via providers such as Stripe.
Digital activity: device and browser details, IP address, site usage, referral pages, cookies, pixels, and ad interactions.
Communications: inquiries, emails, texts, chatbot and AI conversations, call and voicemail content, and recordings where enabled and lawful.
Client-provided materials: imported contacts, records, documents, scheduling data, and sensitive family information that users volunteer.

3. Sources of information

We collect information directly from you through forms, purchases, appointments, calls, texts, email, chat, and AI tools; automatically through cookies and site technologies; and from business clients who upload or connect records. ABI does not buy or rent contact lists for ordinary marketing.

4. How information is used

We use information to provide and bill for services, manage accounts, answer inquiries, support users, schedule appointments, send requested communications, run client-authorized automations and AI assistants, improve our services, measure advertising, protect security, meet legal duties, and handle contracts and disputes.

Clients control the purposes for their own data. ABI does not use one client’s private transcripts or recordings to train another client’s assistant without lawful authorization.

5. AI assistants, calls and sensitive conversations

Our AI tools identify themselves as automated. They answer general questions, collect contact details, request appointments or callbacks, send authorized follow-ups, store conversations, and escalate to staff.

AI may be incomplete or inaccurate. Grief and funeral-planning answers are general information — not medical, mental-health, legal, or crisis advice — so please confirm material details with a human. Authorized ABI and client staff may access conversations and recordings. Calls are recorded only where enabled and where notice and consent requirements are met. Please avoid sharing unnecessary information.

6. Cookies, analytics and advertising

We may use essential cookies, Google Analytics, Google Tag Manager, Google Ads conversion tools, Meta Pixel, remarketing technologies, and similar tools. Ad-related data transfers may count as a “sale” or “sharing” under some privacy laws, even without list sales. ABI does not sell or rent its permission-based contact lists.

7. When information is disclosed

We may disclose information to:

Hosting and cloud providers
GoHighLevel / LeadConnector
Messaging and telecom providers (including Twilio where used)
Payment processors
AI-model providers
Email and scheduling platforms
Marketing and analytics platforms
Support contractors and advisers
Legal authorities when required
Successors in business transactions

Mobile opt-in data and consent records are not sold or shared with outside parties or affiliates for their own promotions. Mobile data may go to providers needed to deliver authorized messages, under contractual and technical safeguards.

8. Text and email preferences

Marketing texts require affirmative opt-in. Message frequency varies, and message and data rates may apply. SMS consent is optional and not a condition of purchase. Reply STOP to opt out or HELP for support; reasonable natural-language opt-outs are honored. For messaging help, call (951) 356-7711 or email Support@AnotherBrilliantIdea.com.

Clients may send separately branded texts through ABI systems; consent to one sender does not cover another sender’s marketing. Commercial emails include an unsubscribe method, and transactional messages may continue as permitted by law.

9. Security and retention

We use individual credentials, two-factor authentication, access permissions, HTTPS, and third-party secure cloud hosting. No control guarantees absolute protection.

Account data is generally kept during the relationship and for a reasonable period afterward for legal, security, billing, backup, or dispute purposes. Client-controlled data follows client instructions, agreements, and law.

10. Your rights and requests

Depending on applicable law and ABI’s role, you may have the right to access, correct, delete, or obtain a copy of your information, and to opt out of certain targeted-advertising disclosures. Send privacy requests to steve@AnotherBrilliantIdea.com; ABI may verify your identity. For records held for a funeral home or other client, please contact that business first.

11. Children, outside links and geography

ABI markets to adults and organizations, not children under 18. Minors may encounter client-run services, and clients must adopt appropriate practices. Linked independent sites have their own policies. Our providers may process data in the United States or elsewhere.

12. Updates and contact

ABI may revise this policy and will post the revised effective date, with additional notice where required.

Company: Another Brilliant Idea, Inc.
Mailing address: 2279 Eagle Glen PKWY #112-149, Corona, CA 92883, United States
Phone: (951) 356-7711
Email: Support@AnotherBrilliantIdea.com
Privacy requests: steve@AnotherBrilliantIdea.com