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Mary’s Favorite Marketing Tools
Mary’s favorite tools.
From Compassion Concierge™ to FuneralCRM™ and Google Analytics 4 — the AI, CRM, analytics and mobile platforms behind Another Brilliant Idea’s work with funeral homes.
Mary’s Favorite Tools
The stack we trust.
The platforms and products behind our work with funeral homes — grouped by the job each one does.
01
Compassionate AI
AI built for funeral homes
Our own tools for answering families, capturing stories and preserving legacies.
Compassion Concierge™ · $1 trial
A 24/7 AI-powered assistant built specifically for funeral homes. It responds to families with empathy, answers common questions, captures leads and supports after-hours communication.
Start your $1 trial →
AI Legacy Builder · Free
Our free AI Legacy Builder, available from Compassion Concierge.
Try the AI Legacy Builder →
StoryKeeper AI · Free
Download the free StoryKeeper AI tool from FuneralCRM.
Download StoryKeeper AI →
02
CRM & sales
Pipelines that never lose a lead
Eliminate lost leads and manual data entry with a custom-configured CRM system built for growth.
FuneralCRM™
Our CRM for funeral homes — designed, implemented and optimized around your sales cycle, linking marketing lead capture with sales execution.
Explore Operational/Sales CRM →
Platforms we build, migrate & customize
Already on a CRM? We build, migrate, and customize platforms such as:
HubSpotSalesforcePipedriveActiveCampaign
See CRM services →
03
Analytics & data
Stop guessing what works
Accurate tracking that reveals your audience, improves your funnel and raises marketing return.
Google Analytics 4
GA4 setup, migration, and custom data strategy — or an audit of an existing property to fix missing tags and broken tracking.
Google Analytics services →
Google Tag Manager
Event tracking for file downloads, form completions, outbound link clicks, scroll depth, and CTA clicks.
Google Analytics services →
Looker Studio
Streamlined, easy-to-read dashboards built around your KPIs, replacing complex GA4 menus.
Google Analytics services →
04
Brilliant Mobile
Our mobile platforms
Client logins for Another Brilliant Idea’s mobile messaging and mobile apps platforms.
Brilliant Mobile Messaging
Sign in to your Brilliant Mobile Messaging account.
Log in →
Brilliant Mobile Apps
Sign in to your Brilliant Mobile Apps account.
Log in →
Not sure where to start?
Let’s find the right tools for your team.
Book a complimentary chat and we’ll talk through which tools fit your funeral home’s goals — and how they connect.
Keep exploring
Services that work better together.
Complimentary 20-minute chat
Let’s check your marketing tools.
We’ll review your online presence, show you what’s working and what’s not, then talk through marketing solutions that fit your goals.