Upcoming workshop · Nov 13 · 12 noon PT
Compassion Growth Workshop
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Upcoming workshop · Nov 20 · 12 noon PT
Dead Leads Workshop
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Digital Marketing
Be known before
you’re needed.
Digital marketing should combine human-centered strategy and smart technology to help more customers find—and trust—your business.
✦ Trusted expertise. Measurable growth.
Local SEO & AEO ✦ Reputation marketing ✦ AI & automation ✦ Content strategy ✦ Websites that connect
Digital marketing: What we do
Digital marketing: Everything you need to grow—with heart.
Our digital marketing blends strategy, creativity, and technology into one connected system built to help your business grow.
01
→Custom Websites
Built to guide customers with clarity, compassion, and confidence.
02
→AI & Automations
AI assistants answer questions and nurture leads around the clock.
03
→Operational / Sales CRM
A smart CRM keeps every inquiry and follow-up thoughtfully organized.
04
→Google Ads
Certified campaigns designed to reach the right customers at the right moment.
05
→Local SEO & AEO
Be found in local search and the new generation of AI answer engines.
06
→Email Marketing
Stay meaningfully connected through helpful, respectful communication.
07
→Social Media & Content
Become known in your community before your services are needed.
08
→Analytics & Insights
Clear reporting that turns marketing data into confident decisions.
09
→Reputation Marketing
Build trust with a consistent, ethical review strategy.
10
→Livestreams & Podcasts
Share your expertise through compelling long-form content.
11
→Community Events
Bring more of your community together through thoughtful promotion.
12
→Conversion Optimization
Turn more website visits into real conversations and relationships.
Compassion Connie
Digital marketing support for your customers, day or night.
AI-powered digital marketing
Digital marketing that answers when customers need you most.
Our AI assistant, Compassion Connie, answers questions, shares helpful resources, books appointments, and turns website visitors into qualified leads—without replacing the personal care of your team.
✦ Available 24/7
✦ Built for your industry
✦ Human-centered AI
✦ More qualified leads
Industry focus · Deathcare
Deep expertise in deathcare marketing.
We’ve been in the marketing business for 37 years, and we bring deep expertise to funeral homes, cremation providers, and cemeteries—from pre-need to cemetery marketing. It’s all one click away.
Pre-Need Marketing →
Funeral home marketing: Create steady pre-need interest through education, automation, and consistent follow-up systems.
Cremation Marketing →
Funeral home marketing: Position cremation services with clarity and dignity—without racing to the bottom.
Funeral Marketing →
Funeral home marketing: Increase local visibility and turn more online inquiries into trusted relationships.
Cemetery Marketing →
Funeral home marketing: Nurture families with clear messaging, better sales conversations, and smart automation.
Digital marketing by Another Brilliant Idea
“Technology should make your marketing more human, not less.”
Digital marketing backed by more than three decades of experience, innovative practical systems, and a genuine respect for the work you do.
30+
Years of experience
100%
Built for connection
24/7
Support for your customers
Client stories
Digital marketing trusted by industry leaders.
Clients and industry leaders share their experiences working with Another Brilliant Idea — in their own words.
Trusted by industry leaders
Thomas Miller MortuaryWalker Family FuneralsCremation Society of SoCalSCMGBaue Funeral HomesCremation Society of MinnesotaFuneral Women LeadersDeathcare Marketing ShowThomas Miller MortuaryWalker Family FuneralsCremation Society of SoCalSCMGBaue Funeral HomesCremation Society of MinnesotaFuneral Women LeadersDeathcare Marketing Show
Local digital marketing
Digital marketing tailored to your community.
Digital marketing should always feel personal and local. We learn your market, your goals, and the customers you serve—then create a strategy that feels unmistakably yours.
Digital marketing ideas worth sharing
Fresh digital marketing thinking for business owners.
Facebook Is Testing Link Limits on Some Pages. Here’s What Funeral Homes Can Do
Facebook Is Testing Link Limits on Some Pages. Here's What Funeral Homes Can Do Let's be clear: Facebook does not owe your funeral home anything. That stings a little, I know. For years, the routine has been simple. A family trusts you with their loved one. You...
Deathcare Marketing Show | E17: Can AI Predict Death? What Tomorrow’s Mortality Data Can Tell Us with Bill Simpson
Can AI Predict Death? What Tomorrow’s Mortality Data Can Tell Us Listen on your favorite Podcast channel, like Amazon, Audible, Spotify, Apple, or watch it on YouTube. In this episode of the Deathcare Marketing Show, host Mary Barnett is joined by Bill Simpson, a...
What Does A Funeral Home Marketing Agency Actually Do?
What Does A Funeral Home Marketing Agency Actually Do? For decades, funeral directors relied primarily on word-of-mouth recommendations, local sponsorships, and traditional print advertising to stay connected with their communities. While those personal connections...
Listen & learn
Marketing insights on The Deathcare Marketing Show
Marketing insights from Mary Barnett, industry thought leaders, and practical strategists to help you become known before you are needed.
Common digital marketing questions
Digital marketing, made clear.
Digital marketing doesn’t need to feel complicated. Here are a few honest answers.
How do Google Reviews actually help my business?
They improve both visibility and trust. Google favors local businesses with recent reviews, while customers gain confidence from hearing how you have cared for others.
How should we ask customers for reviews respectfully?
Ask with permission, at the right time, and make it effortless. A gentle follow-up after a customer says they felt supported—paired with one simple review link—keeps the request thoughtful and low-pressure.
What if we receive a negative review?
Respond quickly and compassionately, acknowledge their experience, and invite the conversation offline. The goal is not to win an argument—it is to show that you listen and care.
How long does SEO take to work?
Most businesses begin seeing strong results in three to six months, though visibility starts building right away. SEO is a long-term investment that compounds over time.
Can’t I just run ads instead of doing SEO?
Ads create quick visibility, but stop when the budget stops. SEO builds durable presence. The strongest strategy often pairs ads for immediate momentum with SEO for sustainable growth.
Your next brilliant idea starts here
Ready for digital marketing that makes you known in your community?
Let’s build a digital marketing system that supports your team, serves more customers, and grows with you.