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About Another Brilliant Idea
Let’s simplify your service — and elevate your impact.
You didn’t choose this profession to wrestle with marketing trends, chase technology, or drown in administrative overload. You chose it to care for families with respect and integrity.
How can we serve you?
You care for families. We’ll help with the rest.
At Another Brilliant Idea, Inc., we help funeral home leaders streamline operations, modernize their marketing, and strengthen community connection — all while preserving the personal touch that defines their legacy.
With over 37 years of marketing expertise and a deep understanding of the funeral profession, we blend strategy, automation, and empathy so our systems lighten your workload instead of adding to it.
From our Legacy Growth Accelerator program to our AI-powered Compassion Concierge, we create practical, done-with-you and done-for-you solutions designed exclusively for funeral homes. Whether you’re looking to:
✦ Simplify your workflows
✦ Strengthen your community presence
✦ Increase at-need and pre-need inquiries
✦ Implement AI tools that serve with compassion
✦ Or finally feel confident that marketing is handled
Our purpose
What We Stand For
At Another Brilliant Idea, Inc., we are dedicated to empowering businesses through innovative, human-centered marketing, delivering customized strategies that elevate our clients’ results.
Our mission is to drive impactful results with tailored solutions that resonate with audiences. We envision becoming the leading marketing partner for service-based industries like funeral homes, supporting sustainable growth.
Our core values of integrity, creativity, collaboration, and continuous learning guide us in making marketing fun yet effective — so our clients succeed in their markets.
What guides us
The principles behind every campaign.
Our Mission
To empower businesses to elevate their influence and achieve impactful results through innovative, human-centered marketing strategies.
Our Proposition
We offer tailored marketing solutions that combine cutting-edge technology with authentic, results-driven approaches to help clients connect meaningfully with their audiences.
Vision
To be the leading marketing partner for service-based businesses, driving sustainable growth and lasting impact in the communities we serve.
Our Values
Integrity, creativity, collaboration, continuous learning, and a commitment to making marketing both fun and effective.
Mary Barnett
Founder/CEO · 37+ years in marketing
Meet our founder
About Another Brilliant Idea, Inc.
Another Brilliant Idea, Inc. is a certified small and women-owned marketing firm. The company specializes in innovative marketing strategies that empower service-based businesses, government agencies, and nonprofits to enhance their influence and achieve their goals.
With expertise in mobile, social, video, and digital campaigns, Another Brilliant Idea, Inc. helps clients connect authentically with their audiences and build lasting relationships.
Certified small businessWomen-ownedMobileSocialVideoDigital
Mary Barnett
Founder/CEO
Another Brilliant Idea
Why Another Brilliant Idea, Inc.
Your best partner for marketing strategy.
Another Brilliant Idea, Inc. stands out as your ideal marketing partner because we combine over three decades of experience with a passion for innovative, human-centered strategies.
We tailor our approach to meet your unique needs, leveraging cutting-edge technology like AI-driven marketing while maintaining a personal, authentic connection with your audience. Our commitment to results-driven campaigns ensures your business not only grows but thrives in today’s competitive landscape.
With us, you get more than just a service — you gain a dedicated partner invested in your success.
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This isn’t about flashy marketing. It’s about building trust, honoring legacies, and growing with integrity.
Let’s talk
Your next brilliant idea starts with a conversation.
Tell us about your funeral home and your goals. Mary and the team will follow up personally — usually within one business day.
Call Mary
(951) 356-7711
mary@anotherbrilliantidea.com
Book a time
20-minute complimentary strategy chat
Send us a message
Complimentary 20-minute chat
We’re here to guide you.
Let’s take a look at your online footprint together — what’s working, what’s not — and talk through solutions that fit your vision.