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The Death Care Marketing Show is the only podcast dedicated to helping funeral home owners modernize their marketing with clarity, compassion, and confidence, without losing their soul.
Our host, Mary Barnett brings you industry thought leaders who share their cutting edge insights and brilliant ideas to help funeral professionals become KNOWN before they are needed.
Each episode helps you:
• Understand how families actually find and choose funeral homes today
• Ask better questions of your marketing vendors
• Protect your data, your brand, and your legacy
• How to use technology and AI with compassion, not cold automation
• Build trust and visibility in your community before families need you
You’ll hear a mix of solo teaching episodes and interviews with trusted experts across marketing, technology, pre-need, aftercare, and funeral service, because in the business of grief and legacy, compassion should never be optional, and neither should growth.
The Death Care Marketing Show
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How We Support Funeral Home Growth with Heart & Strategy
At Another Brilliant Idea, Inc., we’re here to help you grow your funeral home with authenticity, integrity, and ease. Whether you’re aiming to reach more families, free up your time, or modernize your marketing—without losing your compassionate touch—we’ve got your back. Here’s how we serve you:
Check Our Funeral Marketing Blog
Rewriting the Marketing Rulebook – Where Tradition Meets Innovation
Rewriting the Marketing Rulebook – Where Tradition Meets Innovation For years, the marketing world has been obsessed with chasing every shiny new tool and tactic. Conventional wisdom tells us that if you’re not riding the latest trend, you’re already falling behind....
We Help Funeral Homes With Their Marketing Needs That Gets Results
We are proud to serve funeral homes around the world. While our reach is nationwide, our approach is always personal and local. We understand that every community is unique, and so is every funeral home. We take the time to learn about your specific needs, your local market, and the families you serve. We then craft a marketing strategy that not only reaches a wider audience but also resonates with the unique character of your community, no matter where you are in the country.
Why Another Brilliant Idea is Your Best Partner for Marketing Strategy
Another Brilliant Idea, Inc. stands out as your ideal marketing partner because we combine over three decades of experience with a passion for innovative, human-centered strategies. We tailor our approach to meet your unique needs, leveraging cutting-edge technology like AI-driven marketing while maintaining a personal, authentic connection with your audience. Our commitment to results-driven campaigns ensures your business not only grows but thrives in today’s competitive landscape. With us, you get more than just a service—you gain a dedicated partner invested in your success.
Pre Need Marketing
We help funeral homes create steady pre-need interest through education, automation, and consistent follow-up systems — so you’re not relying only on at-need calls to grow.
Cremation Marketing
As cremation rises, margins shrink. We help you position cremation services with clarity and dignity — increasing average case value without racing to the bottom.
Funeral Marketing
Cemetery Marketing
You Have Questions?
We Have Answers
1. How do Google Reviews actually help my funeral home?
Short answer: They improve visibility and trust.
Why it matters: Google favors local businesses with recent reviews, so you’re more likely to appear in searches like “funeral home near me.” Reviews also give grieving families confidence about how you treat people. In short: reviews help you be found and chosen.
2. How should we ask families for reviews, ethically and respectfully?
Short answer: Ask with permission, at the right time, and make it effortless.
How to do it:
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Ask only after the family indicates they felt supported (a follow-up call or card).
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Use gentle language: “If we served you well, would you consider sharing a few words on Google so other families can find compassionate care?”
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Make it easy: send a single-click review link by text or email.
Automate this respectfully: Compassion Concierge handles review requests for you, sending permission-based automated messages, tracking who’s been asked, and running polite follow-ups on a schedule you approve. Your team saves time and families get a thoughtful, low-pressure request.
See it in action: Compassion-Concierge.io
3. What if we get a negative review? How should we respond?
Short answer: Respond quickly, compassionately, and take the conversation offline.
Public script:
Thank you for sharing this. I’m sorry you had a difficult experience. We’d like to learn more and make it right. Please call me directly at (951) 356-7711 or email mary@anotherbrilliantidea.com.
4. “How long does SEO take to work?”
5. “Can’t I just run ads instead of doing SEO?”
Insights on funeral service.
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