Funeral Marketing Services

 At Another Brilliant Idea, we specialize in compassionate and effective digital marketing for funeral homes. We understand the unique needs of your industry and help you connect with families during their time of need, guiding them to your services with empathy and respect.

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Why Google Reviews Matter for Funeral Homes

When families search for a funeral home, Google reviews are often what they see first—stars, short stories, and real family experiences that show whether a business is caring, reliable, and trustworthy. Good reviews help your funeral home:

Be found locally (Google favors businesses with recent, relevant reviews).
Build trust fast (real families’ words carry more weight than ads).
Show your compassion in action (how you cared for a family speaks volumes).

We make this simple and respectful: Compassion Concierge automates permission-based review requests and gentle follow-ups, so your staff doesn’t have to chase links or remember to ask. It’s ethical, trackable, and saves time—helping your funeral home get the honest feedback families are willing to share.

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Our Funeral Marketing Services

We offer a full suite of services designed to meet the specific needs of funeral home owners and directors.

Full Transparency

Know exactly what kind of results you are getting from your marketing

Clear Return on Investment

Differentiate which calls came from us vs. ones you would get anyway

Immediate Results

Experience Real results within the first 60 days!

Clear Pricing

No hidden fees or markups

No Contracts

Cancel anytime. No Commitments

AI Powered

We use AI to give you the best return on your investment

What Our Customers Say

Are you a funeral home owner struggling to reach new families? In today’s digital world, a strong online presence is no longer optional—it’s essential.

We Help Funeral Homes With Their Marketing Needs That Gets Results

We are proud to serve funeral homes around the world. While our reach is nationwide, our approach is always personal and local. We understand that every community is unique, and so is every funeral home. We take the time to learn about your specific needs, your local market, and the families you serve. We then craft a marketing strategy that not only reaches a wider audience but also resonates with the unique character of your community, no matter where you are in the country.

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We Are Google Partners!

Get immediate visibility with targeted ad campaigns. We manage your PPC ads on Google and other platforms to reach families at the precise moment they need your services, all while maintaining a respectful and empathetic tone.
Ensure your funeral home is the first result when families in your area are searching for services. We’ll optimize your website with the right keywords to attract qualified traffic and increase your visibility online.
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Million Ad Spend Managed

Happy Customers

US Based Team

New Leads

Get The a Higher Return on Investment From Your Audience With Our AI Funeral Marketing Tools

The #1 Client Relationship Management System built just for Funeral Homes.

AI-Powered assistants that follow-up, answers FAQs and support clients 24/7

Our Video Testimonials

Chris Miller
Funeral Home Owner, Funeral Director
Thomas Miller Mortuary & Crematory
Keysha Licea
General Manager, Funeral Arranger
Thomas Miller Mortuary & Crematory

Jenny Calcoen
CEO
Inner Earthquake LLC
Candice Gilliatt
President
Vertical Marketing

You Have Questions?
We Have Answers

1. How do Google Reviews actually help my funeral home?

Short answer: They improve visibility and trust.
Why it matters: Google favors local businesses with recent reviews, so you’re more likely to appear in searches like “funeral home near me.” Reviews also give grieving families confidence about how you treat people. In short: reviews help you be found and chosen.

2. How should we ask families for reviews, ethically and respectfully?

Short answer: Ask with permission, at the right time, and make it effortless.
How to do it:

  • Ask only after the family indicates they felt supported (a follow-up call or card).

  • Use gentle language: “If we served you well, would you consider sharing a few words on Google so other families can find compassionate care?”

  • Make it easy: send a single-click review link by text or email.

Automate this respectfully: Compassion Concierge handles review requests for you, sending permission-based automated messages, tracking who’s been asked, and running polite follow-ups on a schedule you approve. Your team saves time and families get a thoughtful, low-pressure request.
See it in action: Compassion-Concierge.io

3. What if we get a negative review? How should we respond?

Short answer: Respond quickly, compassionately, and take the conversation offline.

Public script:

Thank you for sharing this. I’m sorry you had a difficult experience. We’d like to learn more and make it right. Please call me directly at (951) 356-7711 or email mary@anotherbrilliantidea.com. 

4. “How long does SEO take to work?”
Typically 3–6 months to see strong results—but you’ll start building visibility right away. SEO is a long-term strategy that brings consistent traffic and leads over time.
5. “Can’t I just run ads instead of doing SEO?”
You can, but ads stop when the budget runs out. SEO builds your online presence for the long haul. The best strategy combines both: SEO for sustainability, ads for quick wins.

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