What the heck is an Algorithm, and how do you control it for your benefit?

The definition of an Algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. So, with that logic, Social media algorithms are a way of sorting posts in a users' feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in … Continue reading What the heck is an Algorithm, and how do you control it for your benefit?

The power of Social Media

Picture this: your childhood best friend is moving across the country. You used to do everything together! Their home was your home, their family felt like your family. Now you have to continue the friendship through letters, long-distance phone calls and pinky promises to stay in touch. 15 years ago this took exceptional effort. In … Continue reading The power of Social Media

Facebook Ads For Restaurants: How To Get More Diners for 85¢ Per Lead

With restaurant sales reaching $825 billion in 2018, you’re right on the money if you want to use Facebook ads for your restaurant.  But in a crowded and competitive place, it’s hard to figure out the best marketing strategy for your restaurant. Read any “Facebook ads for restaurants” guide and you’ll come across tons of different … Continue reading Facebook Ads For Restaurants: How To Get More Diners for 85¢ Per Lead