How Schools Can Leverage Mobile in the Classroom

In the past, we as teachers only needed to worry about students causing distractions for other students, but now we have to compete with the likes of the Kardashian’s, super-star athletes, famous YouTubers, funny animal videos and everyone else. Students have more things to look at and engage with than ever before, which means it […]

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First- vs. Third-Party Data Explained

When people surf the web, they leave behind a trail of information from Google searches and websites to what YouTube videos they watch. But that isn’t the only information mobile marketers can use. Video Credit: http://adage.com

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NFC Technology Explained

While NFC technology has been around for a while, it’s just starting to take off So what does this mean for mobile marketers? Let’s break it down… 🙂   Video Credit: http://adage.com

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Geofences Explained

A geofence is a GPS-enabled electronic barrier that allows marketers to send location-specific messages to potential customers’ smartphones once they enter into the defined geographic area, which can range in size from a single store to an entire city. We’ll break it down for you. 🙂 Video Credit: http://adage.com

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Cross Screen Marketing Explained

Marketing is tough enough on one screen, never mind across multiple devices with different behaviors on each. It seems impossible. Or is it? Let’s break it down… 🙂 Video Credit: http://adage.com

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Tech’s In Vogue This Year…Literally

by Drew Olanoff, TechCrunch I know this might be shocking to you, but I’m not a fashion expert. I’m lucky if I can find two matching socks to wear. Most of the time I give up and don’t. However, it looks like the rest of the tech world is looking to up its fashion game, namely […]

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