How Schools Can Leverage Mobile in the Classroom

In the past, we as teachers only needed to worry about students causing distractions for other students, but now we have to compete with the likes of the Kardashian’s, super-star athletes, famous YouTubers, funny animal videos and everyone else. Students have more things to look at and engage with than ever before, which means it […]

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Mobile Apps: In 2016, included in Google Search Indexing

For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this […]

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Push Notification Tips in a Noisy World

  As an industry colleague, Stephanie Trunzo, wrote in Mobile Marketer today, we are increasingly mired in noise instead of signal as our world becomes more context-rich and personalized. As marketers seek opportunities to engage their customers, it is tempting to send push notifications for promotions, wish list price changes, retargeting pushes based on shopper […]

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