Mobile Apps: In 2016, included in Google Search Indexing

Mobile devices

For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this is content that has no web counterpart and only exists within the app itself. Now that Google ranks app-only content apps in a mobile search, the users need to understand how the new system differs.
The main factor in the change is Google relying heavily on their App Indexing API and the signals they receive from it. While Google has given a bump in rankings for using theApp Indexing API in the past, the new strategy will go beyond that process.


Apps Early, Apps Often
Google has been pushing the idea of mobile apps since 2013 when they supported content within apps that related directly to the mobile web version. For instance, let’s say there was a native app that listed a variety restaurants, Google would only link out to certain restaurants with a mobile friendly website. Now, they’re doing the same, only with mobile apps. If you’re on a mobile website for a hotel and said company also has native mobile app, Google will then push the user toward using the mobile app itself.


Go Ahead, Stay A While
The change in Google’s App Indexing API will share not only how long users are in app, but also the amount of time spent within a specific page or section of the app. With this, one can assume Google will use the analytics to see the number of users and frequency of those actions to better determine how important a certain action or section is within the app itself.


Android Now, iOS Later
Google has more access to the content of Android apps compared to that of iOS apps, which is expected. With that being said, Google’s App Indexing API will still be able to be integrated directly with iOS app users. If you’re an iOS developer, make sure to include the option for direct integration so you can then communicate the app and its sections are about through the API to Google.

When it comes down to it, if you’re thinking about — or already are in — the world of mobile apps, give Google what it wants. Including the company’s App Indexing API as part of any app won’t be a nice addition, it will be necessary.

Google Announces Deadline to become Mobile-Friendly

The fact that Google has put a Deadline of April 21st on its Mobile Search Algorithm announcement, and used the words “significant impact”… shows that this is IMPORTANT for your business!

Do you want your business to be found in mobile search results? We can help!

Per an article on Google’s Webmaster Blog, ( Google wants you to know the following:

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, Google’s algorithms have to adapt to these usage patterns. In the past, Google has made updates to ensure a site is configured properly and viewable on modern devices. Google made it easier for users to find mobile-friendly web pages and they’ve introduced App Indexing to surface useful content from apps.


Here are the two important changes to help users discover more mobile-friendly content:


1. More mobile-friendly websites in search results

Starting April 21, Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in their search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

What does this mean to you? If you don’t have a mobile-friendly website, after April 21st your customers won’t be able to find you easily when they try and find you from their phone. Solution: Let us build you a mobile-friendly website. We can either build you a responsive website that can be read easily on all devices, and that can be done for approximately $2500-$5000 depending on your content and custom-coding needs. OR if that seems too big of a hassle for you right now, we can build you a simple Mobile Website that can sit on-top of what you currently have, so it will be searchable by Google, and then people can flip to your standard site for more detailed information. Mobile websites are approximately $500, and can be completed within a week!


2. More relevant app content in search results

Google has also begun to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, Google may now surface content from indexed apps more prominently in search. This means your Google App can help you be found in search results!

What does this mean to you? If you want to get more SEO juice, meaning being found even more easily on the search engines, then index your Google/Android App with deep links. Solution: If you don’t have a Google/Android App, then let us provide that solution, and build you one!

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat, please contact MobileMary (951) 898-3727 soon to make sure you will be found when you mobile customers need you!

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