Promote it, and they will come!

Promote it, and they will come!

As my mama always told me, “Don’t keep your Light under a bushel, No! You gotta let it SHINE!” The same holds true for your product or service. You have something amazing, right? You want the world to know, so you can better it, right? So TELL THEM about it!

Once we set-up your Brilliant Mobile account, you will have a Keyword and a QR code, that you can tell every one to access and they’ll get something cool! …Yes, even just access to you and your information is cool enough!…. But you can also offer Mobile Coupons, VIP Access, a Free Report, Tickets to an upcoming event, or a Chance to WIN something that they will consider even cooler! You know your audience, and you know what Call to Action would work for them. (If you don’t, we can help!)

And where do you Tell Them about it? EVERYWHERE! We will set you up with the keyword and the QR code that you can print on your Traditional channels, like Newspaper/Yellow Page Ads, Flyers, Brochures/Business cards, Window stickers in your store, Table tents/Counter Cards, Stickers on receipts, Employee Buttons, Bag Stuffers, Pens, T-shirts, Signage and Bookmarks (see sample on this page!) Our parent company Another Brilliant Idea, can hook you up with anything branded, with special pricing for our Brilliant Mobile clients!! So just email Steve@abideas.com, and he will take good care of you!

You can also promote it on Digital or Online channels like your Website, eNewsletter, Email Signatures, Facebook/LinkedIn Page, Electronic Press Kits, Cross-promotional partners’ websites, and on articles you post on OTHER Blogs!

Get creative, think out of the box, and offer them something that YOUR AUDIENCE VALUES, and they will respond… Brilliantly!

Case Study: Retail Stores

Crocs Shoes and SMS Case Study

Objective: To provide consumers with, and get them to redeem, an instant savings coupon for 15 percent off of a Croc purchase.

Target audience
Consumers between the ages of 18-50

Strategy
Crocs’ strategy is to proactively engage consumers through timely mobile communications and provide a positive value exchange for its customers

Creative call to action
“What is a foot’s bestest friend? Find out and save 15 percent off today! It is as easy as one, two, three …
“1. Text ‘CROCS 1234’ to 63103 on your mobile phone.
“2. Instantly receive a 15 percent off coupon code answer.
“3. Show the mobile coupon code to the cashier at check out.”

Tactics
Signage with instructions, the store number and short code was placed throughout 185 Crocs retail locations nationwide.

Store associates were trained and motivated to support the program, spoke with customers about the mobile coupon, and encouraged them to stay opted-in to receive further communications and discounts from Crocs.

Results
Crocs received 94,000 requests for coupons during the first month of the campaign.

What next?
Crocs plans to offer additional coupons and information via SMS to customers.

Also, Crocs plans to use SMS to drive traffic to retail locations and its Web site.

Additionally, Crocs plans to implement advanced mobile tactics such as sending targeted messaging to consumers based on anything from its previous shopping experience, purchase history, online activity and demographics.

Lessons learned

  • Mobile is an extremely efficient and effective way to engage consumers.
  • Consumers respond well to coupons delivered to their mobile devices versus having to print and bring in an email coupon.
  • Engagement and enthusiasm were off the charts.

Surprise finding
When store staff is trained and motivated to support an in-store SMS program, it is very successful.

Strategy quote
“Crocs customers are on-the-go, very active individuals,” said Jay Custard, global online marketing director at Crocs Inc. “Being able to connect with them in a meaningful way via their mobile device allows us to create a valuable shopping experience and to have a one-on-one dialogue with our customers.

“Mobile helps us reach our customers, regardless of their location, and provide them with valuable, useful information,” he said.

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