NFC Technology Explained

While NFC technology has been around for a while, it’s just starting to take off

So what does this mean for mobile marketers? Let’s break it down… 🙂


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Geofences Explained

A geofence is a GPS-enabled electronic barrier that allows marketers to send location-specific messages to potential customers’ smartphones once they enter into the defined geographic area, which can range in size from a single store to an entire city.

We’ll break it down for you. 🙂

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Cross Screen Marketing Explained

Marketing is tough enough on one screen, never mind across multiple devices with different behaviors on each. It seems impossible.

Or is it? Let’s break it down… 🙂

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MMS text messages

We are sending this video via MMS text message to our clients, but thought you might to know about this capability as well.

24 Brilliant Ways to Promote your Mobile App

There are plenty of app entrepreneurs who have made it big in the app world without spending a penny on promoting their app. Some of them have made use of press publicity and some generated a lot of buzz on social media.  Some manually recruited customers, and others had tremendous customer referrals. There are many ways out there to promote your app for free.

Here are 24 of Brilliant Ways to promote your app:

  1. Post it to your website. Hopefully you have a mobile-friendly website, and if you do, put a graphic of your app icon, with a link behind it, so your fans can click to download when they visit your website, either on their desktop, but to honest, it will most likely be on their phone!
  2. If you don’t have a website, create a simple landing page, a one page website that showcases all your app’s features. 
  3. Take advantage of voicemail. Include a creative mention of your app in your phone’s voicemail recording, you’d be surprised that people are actually listening!
  4. There is valuable real estate at the bottom of your emails, your signature. Provide a catchy one-liner about your app along with the link to download it in your email signature.
  5. If your app isn’t published yet, you can build a teaser website a month or two before you launch to collect email addresses of people who would like to know when the app launches.
  6. Share your content.  Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week.
  7. Cross Promote: Contact power-partners, those who market to your demographic but don’t compete with you. Ask them to promote your app to their list.
  8. Cross Promote 2: Reach out to admins of related Facebook pages. Look for pages with 100k+ likes and reach out to their admins. Make sure these pages have something to do with the focus of your app. Then give them a compelling reason to mention it.
  9. Pitch to your app review websites. Sites like 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app if they mention it.
  10. Create a video that promotes your company and your app. Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Here’s a great one as example from the Dollar Shave Club.
  11. Run a contest. For example, you can encourage people to tweet and share content on their social networks promoting your app. A random person every week can win a shout-out either in your app, or on your social media.
  12. Send out a press release to your local paper, as well as industry publications. Entrepreneur Neil Patel says: “Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists.”
  13. Call industry publications and ask if they need content, as they are Always looking for content.
  14. if don’t already have one, Start a blog. Attach it to your website. Write interesting content about your app every week or so that will draw people to your website to download your app. Buffer app does this really effectively.
  15. Contact bloggers who would care about your app. Identify bloggers who write on niches that relate to your app. For instance, a children’s app can be pitched to bloggers write write for mothers. A financial app can be pitched to bloggers who write about financial or retirement issues.
  16. Start a podcast. Draw content from the niche your app caters to most. Interview other thought leaders in your niche. Publish it on iTunes or your own website. 
  17. Always be collecting emails. Your app has the ability to have a pop-up “Join our List” when they first download your app, so gather potential customer emails through your app, but also Facebook, Twitter or your website. An email list of people who have opted in is a powerful marketing tool, and you can share other cool features of your app in a monthly or quarterly email blast.
  18. Integrate social within the app. Add your social media links, and use the “Share with Friends” feature which allows users to send a link using Text, Facebook, Twitter or email, with a quick link to their app store.
  19. Create a six-second HOW-TO series. Make the most of Vine with videos potential customers will find useful. The hashtag #howto is one of the top trending tags on Vine.
  20. Post images of your app on Pinterest. Use blog images, info-graphics and visual content from your app to create content on your Pinterest board.  You can even use happy customer photos or hold contests, by using your App Cam, loyal customers can send you pictures, and your shoutout can be a prize!
  21. If you don’t have one, create a Facebook group.  Form a group for people with common interests related to your app’s niche so they can meet and socialize regularly. If your app caters to hikers, for example, create a hiking group.
  22. Get speaking opportunities. Research events that touch on the topic your app addresses and make an appearance. Start small and get recognized as an authority in the space. Then make a special offer to your audiences and have them download the app as part of the package.
  23. Make good use of App Store Optimization. App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android app) in an app store (such as iTunes for iOS, Google Play for Android). The Next Web gives good advice.
  24. Be obsessive about resolving negative reviews. A happy customer is a brand ambassador for your app. If someone is negative, reach out right away and resolve their issue, and be vocal about how you did that. Others will see that you handle conflict well and will be confident that you take good care of both happy and not-so-happy people. There are sometimes “trolls” which can be using reviews to spam you with their message, so write a simple email to Apple and Google, and get those removed.

Let us know if you have any more Brilliant Ideas, ones that might have worked well for your app or that you’ve heard about others! 🙂

MobileMary explains Brilliant School Apps

How would you like to have YOUR School in the Palm of your Hand? Get a FREE DEMO App to see how it can increase Communication, Parent/Student/Staff Engagement and Safety at your school! Plus meet LCAP goals and ESSA standards! #MobileMaryKnows

Mobile Apps: In 2016, included in Google Search Indexing

Mobile devices

For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this is content that has no web counterpart and only exists within the app itself. Now that Google ranks app-only content apps in a mobile search, the users need to understand how the new system differs.
The main factor in the change is Google relying heavily on their App Indexing API and the signals they receive from it. While Google has given a bump in rankings for using theApp Indexing API in the past, the new strategy will go beyond that process.


Apps Early, Apps Often
Google has been pushing the idea of mobile apps since 2013 when they supported content within apps that related directly to the mobile web version. For instance, let’s say there was a native app that listed a variety restaurants, Google would only link out to certain restaurants with a mobile friendly website. Now, they’re doing the same, only with mobile apps. If you’re on a mobile website for a hotel and said company also has native mobile app, Google will then push the user toward using the mobile app itself.


Go Ahead, Stay A While
The change in Google’s App Indexing API will share not only how long users are in app, but also the amount of time spent within a specific page or section of the app. With this, one can assume Google will use the analytics to see the number of users and frequency of those actions to better determine how important a certain action or section is within the app itself.


Android Now, iOS Later
Google has more access to the content of Android apps compared to that of iOS apps, which is expected. With that being said, Google’s App Indexing API will still be able to be integrated directly with iOS app users. If you’re an iOS developer, make sure to include the option for direct integration so you can then communicate the app and its sections are about through the API to Google.

When it comes down to it, if you’re thinking about — or already are in — the world of mobile apps, give Google what it wants. Including the company’s App Indexing API as part of any app won’t be a nice addition, it will be necessary.

Why Mobile is Magic: Make Sales Without “Selling”

We consumers realize the fact that every business is trying to sell us something. In response, we’ve have a keen awareness for sales situations to be avoided: we know how to dart through the mall to avoid the kiosk sales people and generally ignore calls from 1-800 numbers. Of course, there’s a time and place people are more open to being sold, and the best salespeople know when and where that is.

Timing aside, salespeople still have the almost impossible task of selling people on their item without making them feel like they’re being “sold”. Plenty of ways are used to give consumers this warped sense of camaraderie—from schmoozing shoppers with cute conversation to asking crafted questions that ease them down the sales path—and you know it’s been done right when you walk out of a store feeling like you just made a purchase (and a new friend!). But there comes a point when the sale is out of the salesperson’s hands, and closing comes down to the consumer’s mindset and the reality of marketing efforts around them.

Here’s where many companies miss the mark on mobile marketing. The phone in your pocket has the incomparable advantage of being non-threatening and full of sales opportunity. With mobile-optimized websites and native apps, you can turn a sales & marketing tool into a commodity for consumers, who end up digesting offers along with insider tips and convenience-based features that appeal to them on a non-salesy level; you embed your marketing messages with other content that draws them in.

Tough for a salesperson to do all that on the spot. A lost deal is typically just a lost deal, but if you can get an ambivalent shopper or a loyal customer to download an app before they walk out the door, you’ve just extended the sales process. They may leave empty-handed, but their pocket’s full of promise—you have the opportunity to work marketing seamlessly into their trusted little devices.

5 Tips on Making Mobile Sell For You

1. Buffer ROI features with tools that cater to customers’ needs—continually. They should see the app as something that works for THEM, not for you, and provides long-term value. No savings-minded user will uninstall your app or opt-out of your text messages, if they’re accumulating points and rewards!

2. Showcase features according to their use and benefit to the customer, not their business advantage. The subtleties in perception make all the difference.

3. Offer general, industry-relevant tips and info through push notifications. Customers appreciate a friendly word from time to time—not just messaging that constantly pushes sales or promotions.

4. Include customer-to-customer interaction opportunities whenever possible. Connection draws and keeps users around. An engaged consumer is a happy customer!

5. Emphasize mobile exclusivity and reward people for joining the club. Everyone likes feeling special, after all.

Salespeople will be the first to tell you that nothing replaces human contact. It’s vital in pretty much any industry, which is why technology hasn’t wiped us out completely. Mobile should be treated as a tool that ups efficiency and bridges the gap an employee can’t cross, unless you’re cool with them following customers out the door or crawling into their pockets to make the sale, let their mobile phone do that all by themselves!

Tech’s In Vogue This Year…Literally

Screenshot 2015-09-08 10.44.01

by Drew Olanoff, TechCrunch

I know this might be shocking to you, but I’m not a fashion expert. I’m lucky if I can find two matching socks to wear. Most of the time I give up and don’t. However, it looks like the rest of the tech world is looking to up its fashion game, namely Apple and Amazon.

In this year’s September Issue of Vogue, both companies put their best foot forward among fashion icons like Vera Wang, Calvin Klein, Louis Vuitton, Kate Spade and Giorgio Armani. Fashion Week is coming up and these companies want these specific eyeballs.

Luckily, my fiancée April and I took a long plane ride so she had time to fill me in on why this is interesting. Apparently, this specific issue of Vogue is commonly referred to as “The Bible.” All of the big upcoming trends are featured there. It’s 832 pages of ads (and some content, of course). There’s even a documentary about the making of September issues.

It’s not the first time that tech companies took to this issue, with Google turning the trick in 2013 to promote Glass. It felt really forced, though. And it clearly was, since Glass is now being worn by doctors and not models (or aspiring models).

As April went through the magazine on the plane she pointed out tech references left and right. Apple Watch! Amazon Fashion! (whatever that is) Apple Music! Even Star Wars gets a nod. That’s a lot of geekiness for a crowd that appreciates proper eyeliner and a $200 pair of jeans.
But that’s just it, this is the audience that these companies want. For a normal issue, Vogue sees about 1,256,659 copies fly out the door. The September issue is its own beast and its “total audience” breaks down like this according to the magazine:


When Apple acquired Beats, it was about a few things: tech, Dr. Dre, the powerful lifestyle brand, Dr. Dre, and Dr. Dre. Beats is cool. It carries cache. It’s the kind of cache that doesn’t look like an out-of-place Google Glass spread in Vogue. It fits.


An Apple Watch is a fashion statement rather than a tech gadget. I mean, that’s why Apple has an absurdly priced version of the device…just so it could hang with the Vogue crowd. It’s basically a requirement.


As far as Amazon goes, I have no clue what “Amazon Fashion” really is. They don’t have their own line of clothes or any interesting spokespeople, but I guess it’s something they’re trying to ramp up, especially since they have a new London photo studio to impress folks with shots of clothing.


I mean, if you wanted to pre-order the massive Vogue Ads issue you could do so…on Amazon. So they’re clearly all in on this fashion game.


The fashion world and tech are on a collision course and it’s not just because of wearables. It’s the lifestyle, the coolness and a race to see who can take geek to chic the fastest.


Now excuse me, I’m going to resume my search for matching socks.

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