There are plenty of app entrepreneurs who have made it big in the app world without spending a penny on promoting their app. Some of them have made use of press publicity and some generated a lot of buzz on social media. Some manually recruited customers, and others had tremendous customer referrals. There are many ways out there to promote your app for free.
Here are 24 of Brilliant Ways to promote your app:
- Post it to your website. Hopefully you have a mobile-friendly website, and if you do, put a graphic of your app icon, with a link behind it, so your fans can click to download when they visit your website, either on their desktop, but to honest, it will most likely be on their phone!
- If you don’t have a website, create a simple landing page, a one page website that showcases all your app’s features.
- Take advantage of voicemail. Include a creative mention of your app in your phone’s voicemail recording, you’d be surprised that people are actually listening!
- There is valuable real estate at the bottom of your emails, your signature. Provide a catchy one-liner about your app along with the link to download it in your email signature.
- If your app isn’t published yet, you can build a teaser website a month or two before you launch to collect email addresses of people who would like to know when the app launches.
- Share your content. Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week.
- Cross Promote: Contact power-partners, those who market to your demographic but don’t compete with you. Ask them to promote your app to their list.
- Cross Promote 2: Reach out to admins of related Facebook pages. Look for pages with 100k+ likes and reach out to their admins. Make sure these pages have something to do with the focus of your app. Then give them a compelling reason to mention it.
- Pitch to your app review websites. Sites like 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app if they mention it.
- Create a video that promotes your company and your app. Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Here’s a great one as example from the Dollar Shave Club.
- Run a contest. For example, you can encourage people to tweet and share content on their social networks promoting your app. A random person every week can win a shout-out either in your app, or on your social media.
- Send out a press release to your local paper, as well as industry publications. Entrepreneur Neil Patel says: “Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists.”
- Call industry publications and ask if they need content, as they are Always looking for content.
- if don’t already have one, Start a blog. Attach it to your website. Write interesting content about your app every week or so that will draw people to your website to download your app. Buffer app does this really effectively.
- Contact bloggers who would care about your app. Identify bloggers who write on niches that relate to your app. For instance, a children’s app can be pitched to bloggers write write for mothers. A financial app can be pitched to bloggers who write about financial or retirement issues.
- Start a podcast. Draw content from the niche your app caters to most. Interview other thought leaders in your niche. Publish it on iTunes or your own website.
- Always be collecting emails. Your app has the ability to have a pop-up “Join our List” when they first download your app, so gather potential customer emails through your app, but also Facebook, Twitter or your website. An email list of people who have opted in is a powerful marketing tool, and you can share other cool features of your app in a monthly or quarterly email blast.
- Integrate social within the app. Add your social media links, and use the “Share with Friends” feature which allows users to send a link using Text, Facebook, Twitter or email, with a quick link to their app store.
- Create a six-second HOW-TO series. Make the most of Vine with videos potential customers will find useful. The hashtag #howto is one of the top trending tags on Vine.
- Post images of your app on Pinterest. Use blog images, info-graphics and visual content from your app to create content on your Pinterest board. You can even use happy customer photos or hold contests, by using your App Cam, loyal customers can send you pictures, and your shoutout can be a prize!
- If you don’t have one, create a Facebook group. Form a group for people with common interests related to your app’s niche so they can meet and socialize regularly. If your app caters to hikers, for example, create a hiking group.
- Get speaking opportunities. Research events that touch on the topic your app addresses and make an appearance. Start small and get recognized as an authority in the space. Then make a special offer to your audiences and have them download the app as part of the package.
- Make good use of App Store Optimization. App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android app) in an app store (such as iTunes for iOS, Google Play for Android). The Next Web gives good advice.
- Be obsessive about resolving negative reviews. A happy customer is a brand ambassador for your app. If someone is negative, reach out right away and resolve their issue, and be vocal about how you did that. Others will see that you handle conflict well and will be confident that you take good care of both happy and not-so-happy people. There are sometimes “trolls” which can be using reviews to spam you with their message, so write a simple email to Apple and Google, and get those removed.
Let us know if you have any more Brilliant Ideas, ones that might have worked well for your app or that you’ve heard about others! 🙂