Busting the App Myth

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in […]

Read More

How will Mobile Commerce increase your Holiday Sales?

Let’s talk mobile commerce. With the holiday season, now is the time to ensure that your business is ready for the potential profits that mobile commerce has to offer. If you don’t think you need to be ready to target that mobile audience, then here’s a quick history lesson that might broaden your horizons. In […]

Read More

How Schools Can Leverage Mobile in the Classroom

In the past, we as teachers only needed to worry about students causing distractions for other students, but now we have to compete with the likes of the Kardashian’s, super-star athletes, famous YouTubers, funny animal videos and everyone else. Students have more things to look at and engage with than ever before, which means it […]

Read More

Generation Z Thinks & Buys Differently

Admit it. The world is changing all the time. And the businesses that want to keep up with the stride of time must be versatile. And for a business to be versatile, it’s crucial to see what the customer base used to be like, and what the customer base is like. Today, a significant part […]

Read More

24 Brilliant Ways to Promote your Mobile App

There are plenty of app entrepreneurs who have made it big in the app world without spending a penny on promoting their app. Some of them have made use of press publicity and some generated a lot of buzz on social media.  Some manually recruited customers, and others had tremendous customer referrals. There are many […]

Read More

Mobile Apps: In 2016, included in Google Search Indexing

For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this […]

Read More

Brilliant App Academy Coming Soon

Brought to you by Another Brilliant Idea, Inc. and our Brilliant Mobile Solutions, we are offering you and your organization a chance to be a part of something that will spark a passion for technology in our local students, both high-school and college-age youth. We would also be interested in helping Veterans or other interested adults […]

Read More

Push Notification Tips in a Noisy World

  As an industry colleague, Stephanie Trunzo, wrote in Mobile Marketer today, we are increasingly mired in noise instead of signal as our world becomes more context-rich and personalized. As marketers seek opportunities to engage their customers, it is tempting to send push notifications for promotions, wish list price changes, retargeting pushes based on shopper […]

Read More

You’ve got an App for that…now what?

You’ve invested time and money to build your dream app, now what? You need to get people to download it, use it, then share that with the world! You want it to go “viral”, right? Promoting an app is similar to marketing your business, you need to implement a variety of strategies that all work […]

Read More