Busting the App Myth

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone?

Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in an app ⎼ especially if they don’t even have any other online presence set up yet. Small businesses might see apps as just a gimmicky addition to their marketing portfolio.

But here’s the thing: an app might actually be the one thing that can help the business significantly grow. Why? Because an app is not just a mobile application; an app is a complete mobile marketing solution. If it is executed correctly, a small business will see a significant increase in revenue and customer engagement.

Ultimately, this tool won’t be an extra expense, it will save the business a lot of money. How? An app, or mobile solution, can rethink a small business’ social presence, local presence and mobile presence, as well as turn its best customers into marketers.

 

Busting The Myth

We have labeled it “ReThink”. More specifically, the Rethink Strategy redefines the way you think about customer experience, customer loyalty, customer advocacy and company ranking. This strategy will also allow small business owners to understand the benefits of a mobile solution.

 

Rethink Experience:



The first step of the Rethink Strategy is to analyze which experiences would be better facilitated through a mobile solution. In other words, how can the customer experience be improved at a particular business?
Traditionally, companies have emphasized “touchpoints”, referring to the critical moments when customers interact with a brand during their purchasing process. However, a shift is taking place as successful companies focus on the customer journey in its entirety. According to Harvard Business Review’s research, “organizations able to skillfully manage the entire experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction”.

A mobile solution allows any business to move away from mere touch points and start addressing this customer journey as a whole. For instance, a local restaurant might implement mobile food ordering. Customers now have the option to place an order with the tap of a button through an app. This translates into not having to wait in line, not having to make a phone call, and not needing to go through the hassle of paying at the establishment. As a result, the patrons are provided with a more pleasurable and convenient experience at the restaurant. So, instead of merely improving the “sales touchpoint” at the cash register, the small business is able to improve the entire encounter starting with the purchase process.

 

Rethink Loyalty:

An improved customer experience, then, builds loyalty. The better the experience at the establishment, the more likely people are to return. And the way a small business deals with loyalty can also be rethought with a mobile solution.

Every business, whether a mom-and-pop shop or a global company, relies on loyal customers for success. Loyal customers account for 20% of a company’s customers. While that might not seem impressive at first glance, that 20% drives 80% of a business’s total revenue and 72% of total visits to the establishment. This data clearly shows that it is more profitable for businesses to go after customer retention than customer acquisition – however, many do the exact opposite. In fact, it costs 500% more to acquire new customers than it does to keep current ones.

The best way to drive customer retention? A loyalty program. What’s more, 87% of shoppers say they want loyalty programs and 68% of millennials say they won’t be loyal to a brand if it doesn’t have a good loyalty program. Besides the high demand for it, loyalty programs can be extremely beneficial to the company’s bottom line. Loyalty programs increase overall revenue by 5-10%, with loyal members spending more money and buying more frequently than non-members. A mobile solution, then, allows a small business to focus on what is most important and beneficial to their growth.

For example, a salon can implement a mobile stamp card, rewarding customers with a free haircut when it’s complete. For the customer, this means no longer losing a physical punch card and carrying around 20 different rewards cards. Customers now feel that every purchase they make amounts to something bigger. This, again, contributes to a positive customer journey. As a result, rethinking (or implementing) the mobile loyalty strategy can increase repeat business.

Rethink Advocacy:



Now that a loyal following has been built, a small business should empower their customers to spread the word. Through an app, customers can easily be prompted to share their opinion on social media, produce online reviews or send a referral.

We all know that people love to talk about things they love (and hate). So if they are a loyal and happy customer, it is important to make it as easy as possible for them to share their thoughts with others. Think of traditional word-of-mouth, as a happy customers tells two people about their experience, and those two people each tell another two people. According to Entrepreneur, word-of-mouth is triggered when a customer experiences something far beyond what was expected. A mobile solution can help in doing so – by rethinking experience (as was mentioned above). In addition, Nielsen states that 92% of consumers believe recommendations from friends and family over all forms of advertising – 10 times more effective to be exact. Word-Of-Mouth Marketing, then, is the most powerful form of advertising a small business can have, as each happy customer can steer dozens of new ones their way.

A gym might send out a push notification to its members, for example, asking them to rate the establishment. Members who frequently go to that gym will be encouraged to leave a positive review or share on social media. Now potential customers will come across these reviews when researching gyms online, making a strong case for the small business.

Rethink Reach:

This stronger online presence will lead to the final stage of the ReThink Strategy, namely Reach. More reviews allow you to rank higher on directory websites like Google, Yelp, TripAdvisor and Zomato, making sure local businesses are found.

Reviews have a direct impact on local search rankings, so small business should make acquiring them a priority. Businesses who want to appear in Google’s local 3-pack need to have a high volume of good reviews. A better online ranking will increase exposure and bring in new customers who, in turn, can become advocates for the business.

Imagine you are in the mood for an acai bowl (we love those here in Corona), but you don’t know where to get one. You’ll most likely conduct an online search, perhaps by typing in “acai bowl in San Diego”. What will pop up are Google’s 3 local listings, showing the most popular places to get this snack. Below that will probably be the yelp list for “best acai bowls in Corona”. You will most likely eat an acai bowl at one of these places, not going beyond those search results. A mobile solution will help a small business rank for these desirable positions by acquiring an abundance of reviews.

Rethink Results:

This brings the Rethink Strategy full circle, with new customers coming through (online) word-of-mouth marketing and embarking on the ReThink journey themselves. Not only does each stage of the mobile model improve the experience, it ultimately grows the entire business:
• A 1-star increase on Yelp has been proven to translate to a 5-9% increase in revenue.
• A 5% increase in customer retention will increase profitability by 25%.
• Adopting a mobile solution can save a business an average cost of $5,000  annually.


Conclusion:

So, we definitely busted that myth! An app is not just an app. An app can be a mobile solution that redefines the entire customer journey and brings about significant growth. A mobile solution has real tangible results, often making them an integral part of the business.

The data suggests small businesses are building apps to increase sales (55%), improve customer experience (50%) and to become competitors in a specific market (50%). According to recent studies, nearly half of small businesses are expected to adopt a mobile app by 2017. The features that an app can have (e.g. mobile food ordering, reservations, loyalty programs) are more than add-ons, each of these are benefits of a complete mobile solution that can help a company save or make money. It’s time for local owners to welcome a mobile solution into their small business.

Your Turn: How has an app transformed your small businesses or the local businesses in your area? Share your experiences in the comments!

Brilliant School Apps Testimonials

Jeremy Goins, Principal of Eleanor Roosevelt High School, tells you how Brilliant School Apps puts his School into the palm of Students, Parents and Staff’s hand!

Catherine Wallace, Counselor at SHS, shares how Santiago High School’s Brilliant School App saves her Counseling Department time, Increases Engagement with the Students and their parents and Increases Communication when Moments Matter!

Michelle, Student App Team Leader at Riverside Poly High School, shares how Students love Brilliant School Apps, and the Brilliant App Academy.

Michael Gull, Assistant Principal at Riverside Poly High School endorses Brilliant School Apps which allows students access to activities, assignments and shares information with students in a fun and engaging way, interactive with social media!

A Parent in the Corona Norco Unifed School District shares how she loves Brilliant School Apps because she knows what her kids are doing, to check their grades, to see what the teachers are doing, she thinks its Brilliant!

How will Mobile Commerce increase your Holiday Sales?

mobile-marketplace Let’s talk mobile commerce. With the holiday season, now is the time to ensure that your business is ready for the potential profits that mobile commerce has to offer. If you don’t think you need to be ready to target that mobile audience, then here’s a quick history lesson that might broaden your horizons. In 2015, 60% of consumers used their smartphones to make holiday purchases. Without a mobile-optimized website or mobile app, you could severely miss out on reaching these mobile gift givers. To start, you need to make it simple for shoppers on a mobile device to make a purchase, or they are going to purchase from a competitor that offers a flawless mobile experience. Alternatively, having that mobile experience yourself offers a substantial advantage over your competition if they have not yet adopted an intuitive mobile strategy.

Mobile apps now account for more than 90% of time spent on mobile phones. So, if your business does not have an app, then it is missing out on arguably the best way to reach consumers in the digital age. Engaging target markets is hyper critical during the holiday season. If you can keep your brand and its products on the minds of customers, then they are almost guaranteed to give you some of their holiday business.

Here are some tips and strategies on how mobile apps can help you to prepare your business for the upcoming busy holiday e-commerce season.

Implement a Loyalty Program

Mobile customer loyalty programs offer exclusive deals and early bird specials to customers. By leveraging existing customer data, through survey tools or a data analytics solution, you can begin effectively targeting customers with the rewards and products they are personally interested in. Keep in mind, 80% of consumers openly admit that they will switch brands if offered the right incentive and 73% of holiday purchases are influenced by coupons, so you need a mobile app this holiday season simply to ensure that you are keeping your existing customers.

Reward programs also encourage return shoppers because more “points” means more rewards. Thus, this strategy will payoff even after the holiday rush is over. After all, it is easier to keep a customer than to find a new one, so reward your existing customers with a really great loyalty program.

Use Push Notifications
With a mobile app, you can include push notifications that let your customers know when you are offering special pricing or having an exclusive sale. Last holiday season, almost 75% of mobile commerce shoppers used some type of mobile coupon to make a purchase. So push notifications with coupons drive sales.
Only a small percentage of customers will open an email message and click on a link (about 5%) but between 30-60% of consumers will respond to and open a push notification that is included with an app. Push notifications are also a great way to keep your brand fresh in people’s minds, even if they haven’t opened your app in awhile.

Improve the Customer Service Experience
Mobile apps introduce a new touch point for customers to access your services and products. With 68% of US adults owning and using a smartphone and data usage increasing by 525% since 2010, apps are an increasingly important touch point in the mobile commerce customer experience. Mobile apps combined with commerce allows a customer to be able to contact and interact with your brand at any time of the day or night, without having to fire up their computer and visit the website.

Use it as a Marketing Tool
The mobile app can also be an invaluable marketing tool because it is easy to integrate it with social media sites, like Twitter and Facebook. Customers can share your app with a single tap and communicate the experience that they have had or are enjoying with your company, which provides you with free and valuable promotion.  Additionally, a mobile app is a great environment to notify users about new products to boost mobile commerce sales.

Access More Customers
Today’s mobile-obsessed consumer is constantly on the lookout for the next big thing. We like to be the first to know about something and we get excited when we think we have discovered a new app that is particularly amazing. Thus, when you manage to offer a mobile app experience that is engaging, useful and fun for the customer, they are more likely to refer it to friends and family members.

Level the Playing Field
Developing a mobile app is becoming more affordable for smaller and mid-sized businesses. If you are a small business and you want to compete in your specific market, you have to adapt to changes and have a strong presence on mobile devices. The amount of time that consumers spend on mobile has increased by 21% over the last year, so as an SMB, you have to be ready for what your consumers expect this holiday season. Those expectations include the ability to shop from their mobile devices.
Simply put, mobile technology helps small business owners to run their business more efficiently. More businesses are starting to implement internal apps which help their operations to run a lot more smoothly.

Make Mobile Commerce Payments Easy
Mobile apps can be customized by the user so that they can input their payment information. This makes the entire process of making a purchase much, much easier. 85% of consumers admit that the prefer shopping on a mobile app than a website. Much of the reasoning behind this preference is in app payment methods. Instead of having to get out their credit card or other payment information each time they wish to make a purchase, a customer can simply open up the app that has the information pre-loaded by them and make a purchase with just a few taps.

Generate More Revenue
Again, 60% of consumers used their smartphone for holiday shopping last year. That number is expected to be higher this year. Also, about 70% of mobile searches result in the consumer taking action, often in the form of a final purchasing decision, which is higher than the traditional online shopper using a computer. In other words, there is a lot of transactions occurring in the mobile environment and developing a mobile app gives you the opportunity to get a piece of that mobile commerce. It is also worth mention that your business can earn more money by allowing agencies to run advertisements on your app.

Keeps Your Business Relevant
Today’s consumer spends a lot of time on their phone. If your business offers a mobile app, then you are automatically afforded the chance to get a piece of that customer’s daily mobile time. Moreover, your app can be a lot more engaging than a website and the creation of an app will allow your small business to evolve with your customers, who are increasingly becoming more heavily reliant on their mobile devices.

Conclusion
If you want your business to be competitive during the busy holiday season, it is time to consider a mobile app for mobile commerce. There are many different ways to incorporate these apps and make them work for your business. You owe it to yourself to find out more about mobile development and how it can help your business. When you start to investigate the possibilities, you can begin to level the playing field with your competition in the upcoming busy holiday market. The possibilities are endless and our app development team can work with you so your business can profit from mobile commerce this holiday season.

5 Thanksgiving Text Marketing Tips

brilliant-mobile-messagingWe all know that November is a time in America where we take a look around us and realize what we should be thankful for in our busy and hectic lives.

We sit down with our family members and loved ones for an amazing feast and realize that we should appreciate the things we take for granted on a daily basis.

What we don’t, however, realize, is the marketing opportunities that come along with a holiday such as this.

For a Marketer, Thanksgiving is not just a time to be thankful, but it is also a time to help their customers plan for the holiday shopping season that is right around the corner.

With age old traditions such as Black Friday and the more modern concept of
Cyber Monday, there are so many creative ways marketers can get their message across to multiple audiences.

Here are five Text Marketing tips for Thanksgiving that any mobile marketer can use in order to yield more successful results in the long run.

1. Send out a thank you message.

Sending out a simplistic and generalized thank you message to your clients during this time of year won’t go by unnoticed.

This tactic will show your customers that you care about them as individuals rather than just look at them as dollar signs. Best part is, not much effort is needed to send out a thank you text message.

2. Set up a promotion.

If you would like to take your thank you message one step further, give your clients a bonus by initiating a promotion in their honor.

Thank them for being loyal customers by giving them a great deal. This will show them that you have their best interest at heart and will drive business up at the same time.

3. Get festive with visuals.

November is definitely a time to take advantage of certain icons and images such as fall leaves, pumpkins, and gourds. Everywhere you go you will feel the Thanksgiving festivities.

Whether it be in display windows while shopping or even on company websites, you will find Thanksgiving images all over the place. So why not use this technique in your Text marketing?

Create graphics using these themes and send them out to your clients using MMS (Multimedia messages). A picture is worth a thousand words, so take advantage and send one out to spread the Thanksgiving cheer! You can send a graphic image, a audio or video clip, right in their text stream!

4. Give back to your customers and the community.

A great way to interact with your customers in an effective way during Thanksgiving is to run a campaign in which charity is involved.

Send out an Text Message to your customers saying that with every purchase from whatever day you decide until Thanksgiving day you will donate $1 to a local charity of your choosing.

Not only will this give your business great publicity, but it will also help boost sales during the holiday season.

5. Be unique with whatever you do.

Thanksgiving is a time when you can use your creativity to your advantage in the world of Text marketing, so really go for it!

Everyone around you will be taking advantage of the marketing opportunities that come along with Thanksgiving, Black Friday, and Cyber Monday so try to stand out of the crowd.

Try and stay away from being generic and add your own personal touches into the mix. In the end, it will make a really positive difference to your text marketing campaigns!

Brilliant WIFI was among the TOP 15 in the 1MillionCups’ 1 in a Million Competition!

How would you like your brand to be as familiar as Disney, Starbucks or Apple, with customers that are loyal, raving fans?

If you get an email from Disney, aren’t you excited to open it? These companies have spent millions and have dedicated years of marketing to achieve this status. With Brilliant WIFI, Your customers will be just as excited to hear from you, and all you need to do is, PLUG IT IN.

I’m Mobile Mary with Another Brilliant Idea, and I’ve been working with small and large businesses for 28 years, from the US Military, Cities, Restaurant chains, Retail stores, Corporations, Schools, Community Non-profits to Churches, and they all tell me the same thing. They need to find new customers and keep their loyal ones, but they don’t want to deal with the mundane, time-consuming and expensive task of marketing.

In everything we do, we believe in helping our clients be more brilliant in how they approach their marketing efforts. We live in a time where the majority of people are never more than 3 feet away from their mobile device, so offering your customers a way to hear from you, and your brand, with your permission on this very personal device, is brilliant.

Speaking of brilliant , we helped Kawasaki USA drive over 93,000 new customers into their dealerships across the country, all with the mobile phone. How would 93,000 new customers help you?

Many businesses already offer FREE WIFI for different reasons, but with Brilliant WIFI you can attract new customers and keep them happy, all while building long-lasting relationships!

Brilliant WIFI simply plugs into what you already have in place, making it easy for you, giving you a more secure WiFi connection, and making it really easy for your customers, by giving them the choice to log-on with any social media account, Facebook, Twitter, Instagram or even their email… so they can hear from you, on the platform that THEY are Most comfortable with, plus they are Giving you permission and encouragement to communicate with them…

Plus, your customers don’t have to bother asking “What’s the password?”As there is no password! Its still the Free WIFI that your customers expect, but now without the hassle of data entry on either end, and lack of results for you!

Brilliant WIFI automates your marketing by sending instant or a series of timed messaging that will engage and drive your customers back to your store with Birthday messages, mobile coupons, retargeting Ads on Facebook, even giving instant rewards when they come back to your store!

Grow your business, make your customers happy, engage them so they become more loyal, and make money from something that you are already giving away. Get Brilliant WIFI.

I want to thank you all for voting for me, and for believing in what we are trying to do, helping our customers be more profitable, have more fun and be more brilliant with their marketing! Thank you!

How Schools Can Leverage Mobile in the Classroom

In the past, we as teachers only needed to worry about students causing distractions for other students, but now we have to compete with the likes of the Kardashian’s, super-star athletes, famous YouTubers, funny animal videos and everyone else.

Students have more things to look at and engage with than ever before, which means it is harder and harder to hold their attention. While many of us may lie awake at night thinking of a cell phone free classroom, the reality is, that’s not going to happen.  There could be a bright side to mobile for educational institutions. We just need to look at apps through the right educational lens.

There’s No Beating Mobile

Again, mobile devices provide an unlimited number of distractions for students because they can engage with any other being on the planet who also has a mobile device, whether that is the student sitting two rows up, in another classroom, Aunt Sue, Beyonce, or even major brand names like Red Bull, Apple and others. When you also consider that over 80% of college-aged adults own a smartphone or other mobile device, then you get a clear picture of why we can’t beat mobile in the classroom. So as they say, if you can’t beat ‘em, join ‘em!

Detractors of going mobile inside the classroom are going to argue that if we empower students to use mobile devices inside the classroom, they are only going to be distracted more. But I would argue that part of the reason that our mobile devices are so distracting is not so much the content, but how it is being delivered. Sure, the latest Hollywood gossip may be more interesting than learning the Pythagorean theorem—in the eyes of students. But the major reason they are tied to their devices is simply because the medium is much more interesting; it is something they can physically touch, move and manipulate with their hands.

By integrating mobile into the classroom experience, we can create a learning environment that is truly aligned with the current Common Core standards. 42 states in the nationwide have adopted the Common Core approach to education.  “The standards are designed to be robust and relevant to the real world, reflecting the knowledge and skills that our young people need for success in college and careers. With American students fully prepared for the future, our communities will be best positioned to compete successfully in the global economy.” As educators, we now have “college and career readiness” to add to our already heaping plate of things to worry about.  Why not use the tools mobile has to offer to make it easier?

If we can provide students with engaging apps that allow them to interact with educational content in ways that are more natural to them, we can easily help them reap the benefits that real life learning truly has to offer. If we are sincerely preparing them for the future, we need to do so with the tools they will use in the future—mobile apps.

How to Enhance the Classroom with Mobile

The mobile education market is expected to grow by at least 21% over the next five years. This means more educational apps and platforms that will act as teaching tools for teachers are being created. Aside from enhancing the learning experience for students, educational apps also present the opportunity to better manage administrative data, allow educators to handle grading and lesson planning, and help campuses become safer and more cohesive as a community.

Here are some of the ways mobile can be leveraged by an educator and or academic institution.

Pre-Recorded Lectures

What if you could record lectures and have them available via a mobile app for students? It would allow them the opportunity to go back and visit the day’s lecture on their ride home, before they go to sleep, or while they are crafting an essay. It also makes it easier for absent students to get caught up; they can watch or listen to what they missed right from their mobile device.

Even the best note-takers in the classroom aren’t going to catch every important point made in a lecture or during a classroom discussion, yet students are held accountable for any information delivered by the teacher.  A tool that gives them this access can help to foster personal accountability—a skill crucial in both higher education and in life.

A recent study declared that 38% of college professors claim that students entering higher education lack the ability to be active learners when they enter college. With a mobile app that can provide information presented in class, educators can give students the tools they need to actively seek material they missed in class—thus bridging the gap of college preparedness as defined by Common Core.

Push-Notifications for Communication

With all the distractions of the digital age, it is even easier for students to forget to complete their homework. Current research shows that 86% of students show some sort of improvement in math when they complete additional practice at night.  For this reason, little reminders about what to do can go a long way in helping students achieve growth in math.

In addition, 13% of all public schools students have some type of learning disability.  That means that according to the IDEA and Public law 504, these students are entitled to special services. Most accommodations outlined in FAPE (Free and Appropriate Public Education) list reminders and additional time. That means that federal law requires teachers to remind students of their assignments. There’s really no better tool than a mobile app.  Not only does it possess the potential to easily reach both students and parents, it also leaves a concrete paper trail should any misunderstandings or miscommunications occur.

Teachers have found great success using apps like Remind101, which sends notifications directly to students’ phones or tablets, reminding them to finish their homework.

A mobile strategy reminds students who otherwise would have forgotten to do their homework, but it also makes the in-class experience more engaging, as more students have done the work and are able to better participate in discussions.

Furthermore, if you are looking to make headway in a school, parents are a crucial factor in that success. Studies show that schools with large amounts of parental support perform 64% higher than those without. In order to be supportive, parents need to be informed. Apps easily keep everyone in the loop.

Collaborative Classroom

One of the biggest uses of mobile devices is social networking. The world is more connected than ever before, so why shouldn’t your classroom? In fact, 70% of students claim they wish their education was as simple to follow as their social media feeds. So why not make it that way – #punnettsquare or #y=mx+b? The conversations don’t have to end once the bell rings.

Collaborative classrooms allow for students to pose questions or status updates regarding that day’s lecture, homework, or other assignments. Other students, or the instructor, can reply, engage and share their own ideas or thoughts. All of these updates and interactions can be used by the educator as real-time feedback to adjust the curriculum and improve the next day’s lesson plan.

Real-Time, Important Info

Outside the classroom, mobile can play a big role in sharing school-related news, events and other info. For example, a campus can show real-time locations of shuttle buses, changes to event schedules or sports games, even the day’s lunch menu. And let’s not forget weather delays. Sending information related to delays caused by the weather can easily simplify the lives of school officials while providing students and parents the necessary safety they deserve.

As sad as it is to say safety has reached the forefront when it comes to concerns for schools. In recent years, there have been 1.3 million reported incidents of school violence. These include: weapons possession, drug possession, and even hate crimes. If there were a dangerous situation on campus or at school, you could quickly alert every student via their mobile device and ensure they stayed away from the hazardous area.

Alternatively, students could report suspicious behavior, as soon as they saw it, rather than having to find a staff member to explain what they saw. 68% of students claim that they want to help curb the bullying problem. It makes sense to provide them with the tools to do so.

Interactive Lessons

As mentioned before, the beauty of mobile is in its ability to be touched and manipulated. Kinesthetic learners account for 50% of secondary students. This type of learning style can be easily accommodated using mobile applications.

We don’t always realize it, but even as we’re zooming in on a picture or fast forwarding through a YouTube video, we’re interacting with content. Mobile creates this pseudo-environment where things can be swiped, pinched, pulled, scrolled, stopped, moved and deleted.

Instead of studying a diagram of the human body in a textbook, what if you could give your students access to a digital body that they could interact with and learn in a way that is fun and not so archaic?

Data, Data, Data

As a result of engaging with students through mobile and digital platforms, you accumulate lots of data. It’s no secret that “growth” is education’s current flavor of the week. With the implementation of Common Core, most states’ education departments have added “value added” assessment as part of teacher evaluations.  Simply put, teachers now have to prove that students exhibit academic growth over the course of the school year.

A well designed app can offer a variety of student progress monitoring options. The data that comes as a result of such tracking is extremely beneficial to educators for several reasons.  Primarily, it can be used to gauge and modify instructions based on what students know–the primary goal in education. Your educational apps can double as a tool for showcasing data to the administrators who are conducting your evaluations. The data collected by your app can easily prove that your students have grown under your tutelage as required by the new “value added” teacher assessments.

Large corporations refer to this as “Big Data” and it has been allowing them to better refine their marketing strategies and business processes. The same can be true in the classroom. Teachers can use the data from their classroom’s mobile learning applications to make better lesson plans and  quickly identify students that are struggling and subject topics that are harder to grasp.

The Problems of Going Mobile for Educational Institutions

Integrating mobile across an educational institution is no easy task. As a greater number of devices and uses appear for mobile learning, it becomes harder and harder to incorporate them into the overarching mobile strategy. To efficiently and securely manage a campus-wide mobile platform, schools have to make sure that their network connectivity, data security and Internet speed are all working at maximum efficiency. Otherwise, their mobile apps and strategies will be slow and cumbersome.

There is also a considerable amount of support needed. Aside from a well-devised and clear policy on mobile and data usage, you also need to increase your technical support staff beyond what it already is. In other words, even if you have instructors that are ready to embrace mobile learning, successfully integrating it requires tech support to be readily available. If you don’t have enough support, it will be spread too thin across campus and the system will struggle to take off.

The biggest hurdle to mobile integration into the classrooms is device literacy. While most students may be able to glide through their smartphone with ease, not every educator is going to be as tech-savvy. This means that there becomes a lot more student-to-instructor teaching, rather than the opposite. Proper training is required to make sure educators are fluent in the use of mobile technology.

Lastly, most students is not all and even though it seems inconceivable to think of a teenager without a smartphone in their hand, there are students that don’t have access to this technology. Providing them with one is helpful, to a point, but they will be behind other students as far as device literacy.

Conclusion

Mobile device use is ubiquitous among high school and college students. They are using their smartphones and tablets everywhere, especially inside the classroom. Instead of looking at these devices as a distraction, they can be used by educators as a valuable tool. It creates the opportunity to easily reach out to students long after they’ve left the classroom and do so in an engaging and relevant way. It can also help create a safer campus community that is up-to-date on events, fundraisers and other scheduled happenings.

While mobile certainly looks like a promising future for educators, it doesn’t come without a host of possible issues. Educational institutions looking to implement a campus-wide mobile platform and learning environment need a considerable amount of infrastructure, especially in the technical support, network connectivity and data security areas, if they want to succeed at going mobile.

Brilliant School Apps increases Student Involvement, Parent Engagement and School Safety, plus it saves the Administration and Counseling Department so much time, as it puts your School into the Palm of your hand! Plus, it provides a CTE-type pathway for students with our Brilliant App Academy, it also helps you meet LCAP and ESSA goals as well!

If you would like a custom demo, please click here, give us some basic info, and we will contact you within 24hours and show you how your schools looks, in the palm of your hand: http://brilliantschoolapps.com/how-it-works.html

How Apple’s iOS10 changes Mobile Coupons for the Better!

Mobile Coupon on iOS10

We all know that Apple’s newly released iOS 10 has been the most extensive update they have given iPhone users to date. With all of that change comes many enhancements in the realm of SMS marketing including the already lucrative world of mobile coupons.

One of the biggest enhancements iOS 10 has brought to the world of mobile coupons is the fact that you can now preview a hyperlink within a text message.

This means that when you send out an SMS that has a hyperlink attached to it, your customers will not see the hyperlink, rather they will see an image associated with the website that they can click on and go to right from their text message.

Overall, this creates a nicer viewing experience for the customer when receiving hyperlinks within messages.

So how has iOS 10 changed mobile coupons for the better? Because Brilliant Mobile took this hyperlink enhancement one step further. 

Before the update, our already extremely successful mobile coupons that are sent via SMS looked like this:

iPhone before iOS10 with SMS Coupon

And after the update, our mobile coupons look like this:

iPhone after iOS10 with SMS Coupon

Our unique mobile coupons feature allows business owners to easily create custom one time use mobile coupons within seconds that can be added to each consumer’s personalized wallet.

With the latest iOS 10 update, we were able to make this feature become an even better experience for both business owners and customers alike.

iOS 10 is just the beginning of many more mobile marketing enhancements to come. We’ll just have to sit back and wait in terms of interface updates from both Android and Apple. Our promise to you is that we will always enhance our platform accordingly.

Generation Z Thinks & Buys Differently

gen-z Admit it. The world is changing all the time. And the businesses that want to keep up with the stride of time must be versatile. And for a business to be versatile, it’s crucial to see what the customer base used to be like, and what the customer base is like.

Today, a significant part of the customer base is Generation Z. Born between 1990s and early 2000s; they’re next to Generation Y in order. What’s different about Generation Z in comparison with other Generations (X and Y) is the way they interact with technology and modern markets. Here are 5 ways in which Generation Z is different from its predecessors:

mobile-shopping

They Use Technology To Buy

Between 1990 and 2010, a lot happened. Apple went from selling the Apple II to iPhone. Microsoft went from selling DOS to selling Windows 8. And during these times, the generation we call ‘Generation Z’ was being born or raised. These young people saw technology changing in their childhood. They didn’t see the times when communicating a message could take weeks. For them, it’s weird not to be able to find information about a product or brand on the internet. In short, the advanced state of technology and the rapidly changing world don’t freak them out. They’re so used to change that products which are overly consistent seem like bad choices to them. And this reflects in their buying behavior.

The Generation Z prefers to use technology as its medium. Very few like to go out and loiter in the malls. If you want to sell to these people, you’d better come up with a cool app idea, build a super-cool app with a platform like Brilliant Mobile Apps , and then put your merchandise on it, or this generation wouldn’t even know of your existence. But there’s one thing that distinguishes them from the older online consumers. For the former, buying online and through apps is a very normal way of shopping. Unlike the older generations, they don’t have a million questions nagging them when they are swiping through the merchandise. For them, it’s just a normal way to shop. In other words, they approach the market through a different medium and a different mindset when using that medium.

make-it-easy-clouds

They Love Convenience:

The generation Z shows a marked inclination towards convenience, and it could be attributable to their parents’ upbringing. Most of the generation Z was born to parents falling in the generation X. It was a generation that did not appeal much to the marketers. They weren’t as many as the baby boomers or the part of the ‘boom let’. These were a small segment of the whole population, which made them an unattractive small pie in the huge American cake. Add to this, this generation was born at a time when the divorce rate was increasing. They are the ones who saw single-parent families getting common. In other words, not only were they left unattended by the marketers, but also by their own parents, which resulted in alterations of the traditional nuclear family structure, and this had its result: their kids, Generation X, didn’t always have an over-protective mother mollycoddling them all the time. Many of them grew up alone. And this, too, reflects in their buying pattern.

Generation Z is a stickler for convenience items. Unlike Generation X or Y, they don’t see convenience as luxury. For them, convenience is a necessity. This generation doesn’t believe that sweating makes you better. Quite the contrary. For them, “if you can do it without all the hard work, just do it”. There’s no point in doing things yourself when you can get others do it for less than you’d make by doing your own job for that amount of time. Put simply, this generation sees convenience as the flip-side of efficiency. And that’s why Generation Z has the largest proportions of consumers buying items for convenience.

They Are More Selective:

Don’t even think that this convenience-loving generation is going to buy whatever appears good. It’s a generation that saw recession in the very early phase of its life, and researches show that generations coming of age through financial straits are careful with money. They have a deep-rooted sense of financial insecurity, which they express in their buying patterns. Add to this, they were born to parents who were also products of similar straits. In other words, generation Z has frugality both in its genes and in its conditioning, and it is obvious in how they shop: they are the most discriminating consumers in the market. They show least tolerance for something unnecessary. For instance, they won’t pay more just because something has an extra feature. They will consider if the feature adds some real value to the product, if the value is worth the cost, if they can get it in some other way, and a dozen other questions. Even when buying gadgets or “luxury” items, they tend not to be impulsive consumers. They value convenience and gadgets, but they also value money. And when making a purchase, they make sure that every penny they spend buys them something of real value.

They Love for Escapism:

Generation X is notorious for its escapist tendencies, and generation Z seems to have inherited it from them. This generation values things that have the ability to take them out of the mundane surroundings of real life. From more unrealistic movie plots to more close-to-reality video games, this pattern is obvious. This generation shows willingness to transcend the natural limitations of time and space and experiment with the surreal, and all this is visible in their spending behavior. They may never buy a second-best sci-fi novel or movie, but they will happily pay top dollar to get the best one.

They Are More Informed:

This comes with their discriminating nature but takes a slightly different dimension. Generation Z likes to trust the words of one another within it, and that’s why it’s the most reviews-obsessed generation in the US. Go to any website or social networking site and you’ll notice this: most reviewers are from this generation, and they are also the ones most concerned about them. This is a generation that just loves researching before buying. These kids would Google the item and all its alternatives, read tons of reviews, chew it over for a day or two and would only then buy the item. They just won’t fall for the slick promotions that Generation Y or Z consumers seem to be an easy prey for.

 

First- vs. Third-Party Data Explained

When people surf the web, they leave behind a trail of information from Google searches and websites to what YouTube videos they watch.

But that isn’t the only information mobile marketers can use.

Video Credit: http://adage.com

NFC Technology Explained

While NFC technology has been around for a while, it’s just starting to take off

So what does this mean for mobile marketers? Let’s break it down… 🙂

 

Video Credit: http://adage.com

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